Well-coordinated teamwork speaks About Us
About our online store
~ Jelena Mijailović (CEO & Founder of HelenaDia)
Fourteen years ago, I started HelenaDia to disrupt the overpriced and mass produced models in the fashion industry. My ultimate goal is to give women all over the world the chance to feel glamorous, escape the ordinary and embrace their sensuality and beauty.
My love affair with jewelry started long before this company was created. I was always creating something for me and my friends. Road from my college dorm to the international company hasn’t been easy to say the least. But just like our pieces, I was determined to follow my special spark. Today with multiple partners in countries like USA, Germany, Switzerland, Italy and many more, HelenaDia has become a global community.
Developed by HelenaDia
We work through every aspect at the planning
Our company
From delicate necklaces to statement earrings, every piece tells a story. Elevate your style with Handmade HelenaDia and embrace the allure of bespoke craftsmanship. Don't miss this exclusive glimpse into the world of artisanal beauty – it's more than just jewelry, it's an expression of art and individuality.
Explore the stories
Explore the stories behind the materials, techniques, and the artisan's inspiration, as we celebrate the beauty of handcrafted adornments. Whether you're a jewelry enthusiast or just love appreciating artisanal craftsmanship, this video is a dazzling showcase of wearable art waiting to be discovered!
